Discussion Board 15

Read Malcolm Gladwell’s “Small Change: Why the Revolution will not be Tweeted” and answer to the following question:

  • How does the author assess collecting bone-marrow through social media? To what extent was this movement successful or unsuccessful according to Gladwell?

14 Responses to Discussion Board 15

  1. rnreagan says:

    I enjoyed this article a lot. Gladwell makes some very good points throughout the entire piece in regards to the insufficient outcome of significant change from social media campaigns. When referencing collecting bone marrow through social media he disagrees with the idea. “Social networks are effective at increasing participation – by lessening the level of motivation that participation requires.” He believes it is an ineffective way of acquiring the needed bone marrow, but succeeded in bringing attention and awareness to the matter.


  2. gunhoko says:

    Collecting of bone-marrow in Gladwell’s piece was a success as Bhatia, the person in need of bone-marrow, found a match. Without the help of the social media, this would have been impossible. Nearly twenty five thousand people signed up to help this campaign. Gladwell used a statement by Aaker and Smith which says, “Social networks are particularly effective at increasing motivation.” However, he immediately disagrees with the statement and states his own where he asserts that “Social networks are effective at increasing participation—by lessening the level of motivation that participation requires.” With the statement, Gladwell gives another example of the Facebook page of the Save Darfur Coalition. The page has more than a million members and each member donated an average of 9 cents – which approximately sums up to $90,000. He argues that this social media system “succeeds… by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice.”


  3. dershent says:

    The author believe that collecting bone-marrow through social media was quite a success. It have help Bhatia, the patient found a matching donor through social media. This was achieve by having the story of Bhatia’s plight circulated through emails and social media. The response from the public was quite a success with about twenty thousand people register in the bone-marrow database. The author also believe this was easily achievable through social media because there are no drawback for any person and only potential reward or satisfaction await from following the flow. He believe that if potential financial risk or personal risk, less people would have committed into the cause.


    • dershent says:

      last section some edition:
      He believe that if potential financial risk or personal risk( are involved)*, less people…..


  4. Even though collecting bone marrow was successful and showed how powerful social media can be but it also showed which specific aspect of social media that’s making people accomplish something like this, that this collecting bone marrow does not involve the same amount of self-sacrifice and involvement. It is possible not because social media is making us more self sacrificing and more involved but making it look easy and not so self-sacrificing. And though this story of collecting bone marrow is a positive aspect of social media, the author utilizes the story as something that in regards to the positive utilization of social media as a whole in the document, a negative aspect. This shows how even a positive aspect of something can be shown as something bad if you use it in certain ways.


  5. wpaden says:

    The author believes that social media encourages people to participate in things that don’t require motivation and would bring them “social acknowledgment and praise”. In the case of Bhatia finding his match for bone-marrow, it is through social networking platforms such as facebook, emails, etc. that they were successfully able to find a match when his story was published. By doing so, it was able to grab the attention of users and bring awareness about this matter through which a number of people stepped in to help Bhatia through his plea.


  6. teanchen says:

    The author does believe that finding bone marrow through social media was a success. As the article says, Bhatia’s business partner sent out an email explaining the need of bone marrow for Bhatia. Through Facebook, YouTube videos and different social media, friends forwarded the information to more friends, eventually, thousands of people know about it. The power of social media is stronger than we think. People sometimes underestimate the power of social media, because they think no one would care about a stranger. The example that the author used was a successful experience.


  7. The author believed that through social media, the chances of finding bone-marrows would be higher, and he was correct. After he sent out e-mails to his business partners, they forwarded it to other people, and websites like facebook and youtube; in the end, nearly 25,000 individuals registered. This movement was a success because the author was able to use social media to his advantage.


  8. gjalmont says:

    In “Small Change: Why the Revolution wont be tweeted,” Malcolm Gladwell discusses an interesting aspect of social media. He discusses a situation in which a social media campaign was established in order to gain support for collecting bone marrow for those who need a transplant. The cause was successful in getting Bhatia, the patient, the bone marrow he needed for a transplant. He argues that such situations are effective in being able to gain a lot of attention and small support towards a cause because it requires less motivation and effort on other people’s parts. So although it brings certain issues to many social networking users’ attention it usually does not bring about a strong participation on the roles of others.


  9. ejmeyer says:

    The author believes that using social media to find bone marrow would be beneficial due to that situation. He believes hat social media is a good way to reach a lot of people and gain a wide spread attention. Friends can forward information to other friends from different social sites and it is an easy way to spread news. The issue that he brings up is that not everyone acts on social networking adds because it is just another thing people read.


  10. junhyeoperic says:

    The authorthinks that using social media is good way to find bone marrow. He gives us examples of Bhatia that showing how the social media can be powerful to effect on their situation. It claims that the collecting bone marrow is giving it good influence to the social media in very positive way.


  11. fbalde96 says:

    I found this article interesting because Gladwell makes few good points about how the world changes every single day from social media. The collecting of Bone – marrow in Gladwell’s piece was a success because what he found in Social media help him to know how the world change with technology. But he referencing about the collecting bone marrow through Social media, he disagrees with that idea _ “by lessening the level of motivation that participation requires.”


  12. jasonkimik says:

    The author admits that the collection of bone marrow through social medias was success. He mentions people who were positively affected by the event. He also admits that social medias can be useful to grab people’s attention to a certain problem. However, he claims that although using social medias is a good way of getting people’s attention, it is a bad way of truly making a revolution to happen, as people’s motivation is lessened. It is much easier for participations to back out when a situation gets worse and interferes participations’ personal interests , as there is not enough motivation to keep them on the cause.


  13. aidanobr says:

    The author Malcom Gladwell uses this story of collecting bone marrow in a very unique way. From hearing this story of someone obtaining bone marrow through social media most people would think that this story would highlight the positive aspects of social media. But Gladwell puts a very unique spin on the outlook of the transactions. Gladwell highlights the ease at which its done and the low level of self sacrifice and with the combination of the two shows the negative effect that is being placed on people. This negative effect, in his opinion, is what leads to people to see revoluionary aspects in social media, but to not participate in the act so to the laid back approach that comes with social media. Meaning the moer self sacrifice and effort needed to participate the less inclined people become to participate, no matter the true need for support.


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